Founder and CEO

Latana

Nico is passionate about the intersection of data, research and technology. With a background in economics and statistics, he set himself the mission to make brand marketing more effective and less wasteful. To do that, he founded Latana in 2019 with the goal of leveraging the latest technologies in mobile sampling, data analysis and insights visualization to develop new ways to measure and understand how people perceive brands and how that changes over time. His vision for Latana is to make brand marketing just as measurable as performance marketing.