Nico Jaspers

CEO

Latana

Nico is passionate about the intersection of data, research and technology. With a background in economics and statistics, he set himself the mission to make brand marketing more effective and less wasteful. To do that, he founded Latana in 2019 with the goal of leveraging the latest technologies in mobile sampling, data analysis and insights visualisation to develop new ways to measure and understand how people perceive brands and how that changes over time. His vision for Latana is to make brand marketing just as measurable as performance marketing.

Sessions

Jun 23

1:55 PM - 2:15 PM GMT+2

Purple Stage

AI for Quant Research

Data Quality

Fraud / Bias

Tracker / Brand Tracking

Demo: How to Overcome the 5 Biggest Challenges in Brand Tracking

Brand trackers are essential but often limited by poor reach, inconsistent data, and unclear outcomes. Latana shows how innovative sampling, modular survey design, and AI-driven analytics create reliable, adaptable tracking. Learn how to reduce fraud, evolve KPIs without losing consistency, and turn complex data into fast, trusted insights.
Key Takeaways:
1. How to expand reach and reduce fraud through non-incentivized sampling approaches
2. How modular survey design enables trackers to adapt to new KPls, segments, and brand lists
3. How Al-driven analytics can turn complex tracking data into fast, reliable, and scalable insights

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch