Olga Shaeva

When humans and LLMs share the cockpit of insight generation, who’s really steering? Based on a real collaboration between Algorithm Trend Intelligence and a major EMEA e-commerce platform, this session explores what works - and what doesn’t - in building a practical human–AI research pipeline for detecting weak signals and turning them into strategic decisions. Key Takeaways: 1. Understand how traditional trend research evolved into an AI-augmented multi-agent research pipeline 2. Learn what actually works (and what doesn’t) when integrating LLMs into research&insight process 3. Discover how AI can support expert researchers and non-experts through prompts for tagged databases