Petra Langen Lifesights

Managing Director

The Lifesights Company GmbH

Petra Langen is Managing Director and Founder of The Lifesights Company, a global consumer insights and strategy consultancy combining qualitative and quantitative research with AI-enabled methodologies. With a background on both the client and agency side — having previously worked at Mars and Reckitt Benckiser — she brings a deep understanding of how insights need to translate into real brand and marketing decisions. Petra supports leading international brands in building relevance, confidence and growth by uncovering the emotional and functional drivers behind consumer choice.