Punit Mittal

Head, Customer Centricity

TATA SONS

Punit Mittal currently heads the Customer Centricity team at the Tata Group. In his role, he engages with leaders across the Group businesses to answer the most pertinent questions about customer acquisition, customer experience, evolving trends, customer service, tech-enabled offerings and more. His experience is at the confluence of marketing and customer strategy. He brings significant expertise in consumer and shopper insights, omni-channel retail, analytics, and marketing. Prior to this, he was the Global Lead, Omni-channel Retail and Shopper at Brandscapes Worldwide. Here, he was responsible for devising strategies to win shoppers at the final moment of truth for brands from varied categories across the globe. He has rich experience in leveraging System 1 solutions (passive, AR, VR, eye-tracking, video analytics) to unearth an uncommon sense of the consumer. During his time at Ipsos (before Brandscapes), Punit was part of the India Leadership Team, leading engagement with large conglomerates and tech giants to drive exponential growth for various business offerings. Punit began his career with Nielsen, leading key business initiatives in India and Singapore for over a decade. At Nielsen India, he was part of the core team that set up the Retail and Shopper practice. Punit was among the early practitioners of Shopper Marketing, and his team was credited with crafting multiple methodologies that suited India’s unique retail environments. He progressed to lead the unit nationally, creating the country’s largest shopper insights business. As a Regional Client Business Partner at the Singapore office, he partnered with a strategic client across 11 countries to drive synergy, growth, and best practices. He is a computer engineer and completed his master’s degree in management studies from Mumbai University. He has completed Executive Education Program from Michigan Ross in collaboration with TMTC.