Vice President of Product Development

Nailbiter

Reid is focused on helping brands move beyond claimed data to understand how people really behave. As a leader at Nailbiter’s Center of Excellence, he brings nearly a decade of experience using behavioral video to capture authentic shopper moments and turn them into actionable insights. Reid is passionate about pushing the industry forward, rethinking tools, challenging assumptions, and making research more responsive to how decisions are made in the real world.