Rosa Halford

Global Insights Manager

Asahi Europe & International Ltd

Rosa Halford is an accomplished consumer and brand insights leader with deep experience in the beer and alcoholic beverages sector. As Group Insights Manager – Brand & Consumer at Asahi Europe & International, she leads insight-driven strategy across multiple global markets, shaping brand, portfolio and innovation decisions for some of the world’s most recognised beer and drinks brands. Rosa has built her career at the intersection of cultural understanding, rigorous research and commercial impact, with previous roles spanning insight and strategy at Penguin Random House UK, Clear (M&C Saatchi) and OMD UK. Known for her ability to translate complex consumer behaviour into clear strategic direction, she brings a thoughtful, globally-minded perspective to understanding people, categories and growth opportunities.