Ruchi is a sustainability and insight strategist and educator helping organisations rethink how sustainability can be embedded into everyday decision-making. As the founder of Knowmera, she works with brands, agencies and research teams across sectors to connect sustainability ambition with real consumer behaviour, cultural shifts and category dynamics. Known for a practical, systems-led approach, she speaks regularly on the evolving role of insight, marketing and creativity in shaping resilient, future-ready approaches.
Sessions
Jun 24
1:55 PM - 2:15 PM GMT+2
Purple Stage
Brand Strategy
Consumer Behavior
Leadership
Trend Forecasting
Sustainability by Design: The New Edge in Insight Leadership
Sustainability operates at the intersection of risk, relevance and reward shaping supply chains, regulation, category evolution and brand trust. This session offers a strategic perspective on how insight teams are uniquely positioned within this shift and how embedding sustainability in insights can elevate influence, sharpen positioning and enable commercially sound, responsible growth. Key Takeaways: 1. Elevate insight influence across growth, risk and strategic trade-offs. 2. Apply a practical framework to strengthen positioning and innovation pathways. 3. Build organisational fluency with a systems-level perspective.
