Safak Tan

Global CMI Manager

Unilever

Safak Tan, Global Consumer & Marketing Insights Manager, Unilever Food Solutions With a career spanning both top-tier agencies like Ipsos and GfK and internal leadership roles at Unilever in B2C and B2B businesses, Safak specializes in transforming complex data into clear, strategic roadmaps. Currently serving as the Global CMI Manager at Unilever Food Solutions (UFS), she leads UFS Future Menus research programme for setting food trends in restaurants. As a multi-award-winning researcher, educated at the London School of Economics, Safak combines a rigorous academic foundation in research methodologies with a practical, global perspective on consumer and customer experience and digital research tools. Her work in Future Menus depends on a proprietary foresight method that integrates various data and insight sources to predict and set the future trends in out of home food business precisely.