Global Head of Insight

Bahlsen

Sara Green is the Global Head of Insights at Bahlsen, shaping insight-led strategy with over 27 years of FMCG experience. Having held roles across Sales, Category, Innovation and Insight, she brings a unique blend of commercial thinking and consumer understanding. Sara is known for turning complex data into clear stories and bold strategies, driving growth across categories including Biscuits, Bread & Bakery, Pet Care, Household, Beauty and Healthcare.