Global I&A Director Lysol & Harpic

RECKITT BENCKISER ENA BV

With 18 years of experience in the FMCG sector, Sarah is a seasoned Consumer & Market Insights and Product Innovation Manager known for transforming data into meaningful brand and product strategies. Leveraging a deep understanding of consumer behavior, market dynamics, and technology trends, Sarah uncovers hidden insights through qualitative and quantitative research, including semiotics and social listening. Her strategic thinking, data storytelling, and cross-functional collaboration have guided global teams in designing consumer-centric products and communication strategies. A dedicated coach and leader, Sarah empowers teams to deliver impactful, insight-led innovation.