Saskia van Spierenburg

Brands often get stuck in day-to-day sales mode and risk harming their full commercial potential. As part of their business transformation, Hunkemöller escaped this trap by leveraging consumer insights to co-create a shared digital vision that got everyone moving in the same direction. This session demonstrates how to use consumer insights in strategic business challenges. Key Takeaways: 1. Identifying Sales Mode: why daily sales mode can harm your digital vision and how to recognize it. 2. Building a North Star Vision: how to turn consumer insights into a shared truth across departments. 3. From Strategy to Action: how to move from digital strategy to actual change.