Saskia van Spierenburg is a Digital & E-commerce Strategist with extensive experience at major Dutch brands like Eneco, Wehkamp and Bol where she has lead large-scale projects including digital strategies and website developments. Currently serving as Head of E-commerce at Hunkemöller with a sharp focus on user experience and business results. Saskia is known for a hands-on approach that empowers teams to make data-driven decisions.
Sessions
Jun 23
11:00 AM - 11:25 AM GMT+2
Blue Stage
Brand Strategy
Customer Journey
Insight Activation
Stakeholder Alignment
From Fitting Room Friction to North Star Vision
Brands often get stuck in day-to-day sales mode and risk harming their full commercial potential. As part of their business transformation, Hunkemöller escaped this trap by leveraging consumer insights to co-create a shared digital vision that got everyone moving in the same direction. This session demonstrates how to use consumer insights in strategic business challenges. Key Takeaways: 1. Identifying Sales Mode: why daily sales mode can harm your digital vision and how to recognize it. 2. Building a North Star Vision: how to turn consumer insights into a shared truth across departments. 3. From Strategy to Action: how to move from digital strategy to actual change.
