Principal CX&UX Research

Kaiser X Labs - a company of Allianz

Sebastian Syperek is a seasoned expert in quantitative market research, UX research, and customer experience (CX), with over 20 years of experience driving insights for major brands across industries like insurance, e-commerce, and tech. Currently leading research initiatives at Kaiser X Labs, the in-house digital agency of the Allianz Group, he combines deep methodological expertise with a passion for bridging the gaps between MRX, UX, and CX. Sebastian is also the creator of the podcast *CXEinfachMachen*. His work emphasizes smart segmentation, survey design, and insight-driven business growth.