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Consumer Insights AI Platform Manager
Philips
Sehnaz Arasan is Consumer Insights AI Platform Manager at Philips, where she leads the development and deployment of an internal Consumer Insight & Innovation solution. With a strong background in AI, digital transformation, and marketing technology, Sehnaz brings deep expertise in translating complex technologies into tools that drive actionable insights and brand growth. Before joining Philips, Sehnaz held several roles at Unilever, including Global Consumer Experience Technology Business Partner and Product Manager for AI Sales Innovation & Digital Transformation. Sehnaz holds a Bachelor of Business Administration from the University of Toronto and is passionate about leveraging technology to create personalized, insight-driven consumer experiences that foster loyalty and impact business outcomes.
Sessions
How Philips Brings Consumer Understanding Closer to Innovation Decisions with AI
Jun 23
2:35 PM - 2:55 PM EDT / 10:35 AM - 10:55 AM