Senior Consultant

We Live Context

Silvia Gatti is an experienced senior researcher, specialised in generative user research and behavioural analysis of digital spaces. Silvia is passionate about exploring cultural idioms of practice, working with semiotics data to uncover future consumer behaviours and is part of the We Live Context team as a experienced mixed methods consultant. Silvia’s work combines creativity with rigour, redefining how organizations uncover and apply user insights: prior to We Live Context, she has led research at Which?, namely developing personas based on neuropsychology and the limbic system and optimising user experiences for vulnerable consumers, as well as delivering impactful market research projects for CSSC and RedGate. Her published study on Millennials' Instagram behaviours (2018) highlighted cultural codes and emotional motivations, showcasing her expertise in understanding how digital platforms shape identity and self-expression.