Stephanie Douglass

VP, Growth

Quest Mindshare

Stephanie Douglass is VP of Growth at Quest Mindshare, where she develops go-to-market strategies to grow awareness, adoption, and revenue across existing and emerging markets. With over a decade of experience driving growth in the insights industry, she brings a rare combination of research expertise and commercial strategy to every conversation.

Sessions

Jun 24

2:35 PM - 2:55 PM GMT+2

Green Stage

AI Governance / Trust

Data Quality

Leadership

Research Integrity

Signal vs Noise: Market Research as the Conscience of AI

As AI becomes the interface to organizational knowledge, research no longer informs one decision — it feeds systems shaping thousands. Yet AI cannot judge nuance, detect bias, or question methodology. This session reframes researchers as the conscience of AI — ensuring data is real, representative, and trustworthy, and that AI learns from the right answers.

Key Takeaways:

1. Reframe your role from data provider to trust infrastructure in an AI-driven org.

2. Rigor, representativeness, and bias control are what AI lacks—turn that into influence.

3. Leave with mindset shifts to keep MR relevant, influential, and irreplaceable in AI.

Also speaking

Roddy Knowles

COO, dtect

Speaker

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