Tamanna Dhamija

Co-founder & CEO

Convotrack

Tamanna Dhamija is the Co-Founder and CEO of Convotrack.ai, a pioneering Gen-AI, video-first social intelligence platform redefining how brands understand consumers in a visual-first world. Earlier in her entrepreneurial journey, focused on decoding large-scale online community conversations, led her to deeper understanding into how consumer expression was evolving beyond text. Recognizing that short-form video had become the primary language of culture, Tamanna led the creation of Convotrack.ai to help organizations analyze video, audio, emotion, and context at scale — and transform social data into decision-ready intelligence. Under her leadership, Convotrack.ai empowers brand, innovation, content, and insights teams to move faster and make more confident, data-backed decisions across both large and mid-level brands, globally such as Unilever, Haleon, Reckitt, P&G, Warner Brothers, KISS, Organic Valley and so on.

Sessions

Jun 24

12:05 PM - 12:25 PM GMT+2

Green Stage

Consumer Behavior

Ethnography

Product Development

Shopper & Pack Testing

How Video Intelligence Uncovered Hidden Category Truths

Conventional research captures what consumers say, not what they do. Convotrack's Video Intelligence analyzed observed behavior to surface what traditional methods missed. For Winland Foods, 40k+ videos revealed sauce satisfaction had almost nothing to do with flavor. For Nestlé Purina, 2.8k+ videos exposed that "fresh" carried two different meanings in the UK and Germany, with zero overlap.

Key Takeaways:

1. Capture what consumers do, not only what they say - video reveals actual behaviour, not claims. 

2. Measure behaviour, not sentiment - "defrost & serve" drove 177% higher engagement. 

3. Look beyond the obvious: Sauce quietly became a restaurant destination driver, not a side item. 

Also speaking

Tim Carey

Senior Director, Enterprise Sales Europe, Convotrack

Speaker