Tom De Ruyck

Chief Growth Officer

Human8

Tom is an intrapreneur who has spent 20 years reinventing how companies connect with and understand consumers. As Chief Growth Officer, Partner, and global expert in consumer collaboration and creating consumer closeness cultures, he drives Human8’s mission to build consumer-connected organizations.

Sessions

Jun 24

11:25 AM - 11:45 AM GMT+2

Blue Stage

Brand Strategy

Consumer Behavior

Innovation

Cultural Insight

Escaping the Sea of Sameness

Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness. It’s the paradox of our time: everything is accelerating through AI, yet AI on its own leads to convergence, not distinction. This session explores how brands can still thrive in this AI-powered world by reigniting the Human Spark.
Key Takeaways:
1. AI amplifies, but also homogenises
2. Human understanding is the real differentiator
3. Creativity is the multiplier

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