Senior Manager – Global Menu Insights

McDonald's

Tomasz has 15 years of insights experience across agency and client-side roles in the food and beverage industry, with a focus on innovation, product optimization, brand positioning, and strategy development. He currently works within Global Consumer Insights at McDonald’s, where his role centres on ensuring that the core elements of the McDonald’s DNA—those that consumers have always loved—are thoughtfully blended with an appreciation for ever-evolving consumer needs. Passionate about identifying the right problems to solve, Tomasz is driven by the goal of translating insights into meaningful business impact.