Managing Director

ImpactSense

Veronica Naguib is the Managing Director of ImpactSense, a forward-thinking market research consultancy bridging the gap between insight and application for renowned global brands. Co-founding ImpactSense to challenge outdated methodologies, Veronica champions research that drives actionable, meaningful business impact. The consultancy’s multidisciplinary team blends expertise across marketing, brand, product, and CX, ensuring outputs that are insightful, authentic, and usable. Under Veronica’s leadership, ImpactSense crafts audience-driven strategies, creative briefs, and data-backed business cases, transforming research into tangible results. With a distinguished background in service design, CX, and UX, Veronica continues to push the boundaries of Market Research, empowering confident decision-making and measurable outcomes.