Yola Khoreva

Senior CMI Manager

LSI B.V. (Jack Link's)

Yola Khoreva is a Senior Consumer Market Intelligence (CMI) Manager with more than 25 years of experience helping businesses turn consumer understanding into action. Throughout her career at Heineken and Jack Link’s, she has built and led insights functions, supported successful innovations, and helped teams make better business decisions through a deeper understanding of consumers. Most recently, she introduced an AI-powered CMI Insight Hub that enables teams to quickly access and learn from years of consumer research. Yola is passionate about ensuring that insights do not stop at explaining consumer behavior but become practical solutions that drive innovation, growth, and stronger brands.