Yola Khoreva

Senior CMI Manager

LSI B.V. (Jack Link's)

Yola Khoreva is a Senior Consumer Market Intelligence (CMI) Manager with more than 25 years of experience helping businesses turn consumer understanding into action. Throughout her career at Heineken and Jack Link’s, she has built and led insights functions, supported successful innovations, and helped teams make better business decisions through a deeper understanding of consumers. Most recently, she introduced an AI-powered CMI Insight Hub that enables teams to quickly access and learn from years of consumer research. Yola is passionate about ensuring that insights do not stop at explaining consumer behavior but become practical solutions that drive innovation, growth, and stronger brands.

Sessions

Jun 23

10:10 AM - 10:30 AM GMT+2

Blue Stage

Brand Strategy

Decision-Making

Insight Activation

Product Development

How to Translate Consumer Insights Into Business Solutions

The best insights do more than explain consumers — they help businesses solve real challenges. In this fireside chat, Yola Khoreva will share her perspective on using consumer understanding to inform business decision-making, from shaping concept development to guiding stronger innovation. Drawing on a case study from her earlier career, she’ll illustrate how a powerful human insight became the foundation for a successful brand by making consumers feel seen, understood, and respected. The conversation will explore how ideas are tested and refined, and offer practical advice for insights professionals looking to make their work more useful, persuasive, and actionable for the teams they support.

Also speaking

Karen Lynch

Head of Content, Greenbook

Moderator