Gali Hershenzon

In October 2023, one of the world’s most advanced intelligence systems failed to detect a large-scale surprise attack. The failure wasn’t caused by a lack of data, but by massive amounts of information that created an illusion of knowledge.
This talk introduces Data Morgana, a modern mirage where information looks complete and convincing yet hides what actually matters.
We draw a direct line from the military intelligence case study to corporate decision-making, where the same illusion appears as three hidden traps: More ≠ Better; Digital ≠ Depth; Sleek ≠ Smart.
These traps cause organizations to lose focus, miss critical perspective, and oversimplify reality.
With real-world business cases, including LATAM Airlines’ customer journey transformation, the session provides a sharp lens and a practical checklist for spotting these “Data Morgana” illusions early.
In today’s data-rich world, the greatest risk isn’t a lack of information. It’s thinking we already have the answer.