Senior Manager Customer Insights & UX Research

Hims & Hers

Andrea Rowden is a Senior Manager of Customer & UX Research at Hims & Hers. Andrea leads research efforts for weight loss and mental health offerings, conducting a wide range of studies from foundational customer insights to product launches and user testing the website and app. Notably, she has played a key role in the growth of the Hers category. Prior to Hims & Hers, Andrea gained over 10 years of experience conducting consumer research within the healthcare and pharmaceutical sectors at several leading agencies. Andrea holds a Bachelor of Arts in Marketing from Michigan State University. She is passionate about conducting research in sensitive spaces and advocating for patients as they make important health decisions. Outside of work, Andrea enjoys spending time in nature, staying active at the gym, singing soul music, learning about health and psychology through podcasts and reading, and cherishing moments with loved ones. She is based in Chicago, IL.