Director – Insights & Strategy, Positive Choice Snacks

PepsiCo

Byron leads Consumer Insights & Strategy for PepsiCo Food's $2.2B Positive Choice Snack Portfolio (PopCorners, SunChips, Quaker Rice Snacks, Stacy’s, Simply, and Baked brands). He focuses on consumer evolution and shaping PepsiCo brands to meet consumers on their health journey; Byron is an advocate for behavioral science research and leads a global task force assessing AI opportunities in consumer research.