Senior Director of Consumer Insights

Fruit of the Loom

Chad Holleman is the head of Consumer Insights at Fruit of the Loom, Inc., a leader in the apparel and sporting goods industries. Leading consumer & market insights for iconic brands such as Fruit of the Loom, Russell Athletic, and Spalding has been a passion for Chad over the last 21 years. Chad received his BBA and MMR from the Terry College of Business, University of Georgia.