Managing Director

8:28 Insights

Cynthia Harris is an award-winning leader in the marketing and consumer insights industry with nearly 20 years of experience working with Fortune 500 brands across technology, financial services, retail, and more. Known for her expertise in cultural competence and human-centered research, she designs and executes compelling studies—ranging from in-depth interviews and focus groups to ethnographies and design-thinking workshops—that uncover emotional motivations driving consumer behavior and inform strategic brand-building decisions. A former marketing executive at Procter & Gamble, McCormick & Company, Abbott Nutrition, and Bath & Body Works, Cynthia brings a unique perspective to her work, blending strategic acumen with her passion for connecting human voices to business opportunities. An avid traveler, enthusiastic auntie, and dedicated Bikram Yoga practitioner, she continuously seeks new experiences to inspire her approach. Cynthia, who holds an MBA from The Ohio State University, is also an accomplished speaker and active member of leading industry organizations.