Scientist, Edge

Qualtrics

Dr. Derrick McLean is a Scientist at Edge, where he is responsible for developing the validation framework for the synthetic data product, Edge Audiences. Utilizing his statistical knowledge and research background, Derrick serves as the researcher in the room, ensuring the product meets high standards for accuracy and reliability. His expertise helps bridge the gap between complex data analytics and practical insights, enabling the creation of effective methodologies to validate synthetic data. With a commitment to advancing market research practices, Derrick focuses on empowering organizations to use Edge Audiences for deeper consumer insights and informed decision-making.