Chief Strategy Officer

Alter Agents

Author, speaker and human behavior researcher Devora Rogers is committed to changing the way people think about consumer decision-making in today’s complex landscape. In her role at Alter Agents, she helps clients uncover what drives shoppers and consumers, designing thoughtful insights studies to solve some of the toughest brand challenges. She brings 15 years of digital media, shopper marketing, and analytics experience to her work. Prior to joining Alter Agents, she co-developed the methodology deployed for Google's groundbreaking ZMOT research, has launched global offices, and worked with dozens of global brands including Snapchat, Activision, Nespresso, Bose, Schwab, and Fortune Brands, among others. She is the co-author of the retail and shopper insights book Fire in the Zoo, co-author of the book Influencing Shopper Decisions and a regular public speaker at industry events. Her TedX talk on the Future of Shopping and Retail has been viewed over 275,000 times. She was named to the 2024 Women We Admire Top 50 Chief Strategy Officers.