Sr. Manager, Global CMI Growth & Analytics

Mars Food

Emily is a seasoned market research expert who delivers data-driven insights to drive growth across the Mars Food global portfolio, focusing on brand strategy, communications, and packaging innovation through the lens of consumer and market insights. In her role, she leads transformative projects like using Category Entry Points to better understand and segment consumer behavior, consumer research and testing for brand comms and visual brand identity, and synthesizing research on young, independent consumers to understand how their purchasing decisions and product preferences evolve over time. Emily has over 10 years of experience in market research and insights at companies like Technomic, Glanbia Nutritionals, Conagra, Vital Proteins and now Mars – driven by a personal passion for the food and beverage category. A passionate cook and baker, she showcased her culinary talents on MasterChef Seasons 9 and 12 – winning over the judges to reach the semi-finals.