Izzy Pugh
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Chief Product Officer
GMC2
Izzy is a pioneer of commercial practice in the fields of Semiotics, Cultural Strategy and Visual Analysis and the architect of Visible, our award-winning machine learning-powered analytics platform. Izzy has 20 years experience building, developing and leading a Global Cultural Practice. Her superpower is harnessing innovative approaches from across Semiotics, Cultural Insight, Ethnography and Anthropology to give clients a clear vision of the role they want their brands to play in culture.