Founder & CEO

Yabble

A relentless innovator with a passion for problem-solving, Kathryn Topp founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience. Kathryn is leading the way in the field of AI insights with her company Yabble – the first end to end research solution for instant insights, built specifically for market researchers on GPT technology. During her career, Kathryn has gained a wealth of experience at the world’s leading insights houses and with some of the globe’s biggest names (including Cadbury, Fonterra, and Nestlé), developing a deep understanding of brands and agencies’ data needs plus delving into what the future of research and insights could look like. Kathryn alongside Co-Founder Rachel O’Shea created Yabble as a way of helping to free up researchers’ and their teams to spend less time on the manual work and more time adding value through their human insights. Yabble is one of the longest standing users of GPT technology and it's been Kathryn's passion and mission to ensure Yabble is at the cutting edge of AI, helping researchers navigate this technology, help optimize researchers’ current methodologies and analysis and ultimately, freeing them and their teams up to focus on extracting the critical insights.