Consumer Insights Manager

Flower Foods

Kishan Rana is a seasoned Consumer Insights Manager at Flowers Foods, a leading U.S. baking company renowned for brands such as Nature's Own, Dave's Killer Bread, Wonder, and Canyon Bakehouse. In his role, Kishan leverages his extensive expertise in consumer insights, data analysis, and marketing to drive informed business decisions through both qualitative and quantitative research methodologies, with a particular emphasis on fostering both core and agile innovation strategies across diverse product categories.​ Kishan holds an MBA from Northeastern University in Boston and a degree in Mechanical Engineering from MIT World Peace University in Pune. His dedication to advancing the field is evident through his active participation in industry events; notably, he co-presented "The Killer Advantage: Expanding Dave's Killer Bread Through DIY Research," highlighting the impact of DIY consumer insights on product innovation.​ As artificial intelligence continues to shape the marketing research and consumer insights landscape, Kishan remains at the forefront, integrating emerging technologies to enhance strategic decision-making and drive innovation within and beyond the bread aisle.