Sr Research Manager

Electronic Arts

Leena is an experienced researcher, known for transforming data into innovative strategies and stories that drive business growth. With 20 years of experience, she thrives helping companies decode consumer behavior to craft personalized experiences that build lasting engagement with products and brands. Having worked on both client and vendor sides, her expertise blends advanced research methods with deep industry knowledge across gaming, entertainment, retail and CPG. Leena continues to explore the boundaries of traditional market research, helping companies stay ahead in an ever-changing landscape. Two teenage boys and 3 spoiled cats keep her busy at home. And yes, she does play video games!