Founder and Managing Director

Keen as Mustard Marketing

Lucy is a renowned thought-leader and the world's leading expert in communicating insights with 30 years of experience in marketing. She founded Keen as Mustard Marketing, the first specialist strategic communications company in insight, with clients including Adobe, BIC, Coca-Cola, JP Morgan Chase, Nestle Purina, and Sanofi. Lucy is a sought-after speaker and writer, contributing to leading publications and regularly speaking at conferences. Beyond her day job, she is actively involved in giving back to the insights profession, serving as ESOMAR UK Rep and elected to the ESOMAR Council. Lucy also supports women in business, founding Women in Marketing and Design and mentoring young women in research through WIRe and the MRS.