Vice President, Research Science • Research Sciences

Dynata

As an expert in research method and strategy, and application of those to business solutions, Dr. Nancy Brigham has worked across both the client and supplier sides of marketing research. She joined Dynata’s Research Science team in June 2021, playing a leading role in furthering Dynata’s leadership position in the first-party data space through research-on-research, sampling methodology/best practices, client engagement, and industry thought leadership. Prior to joining Dynata, she spent 10 years at Ipsos as SVP, Head of Global Sampling & RoR in their online operations division; and spent 12 years at Procter & Gamble in marketing research. Nancy is a regular speaker and publisher, and recently served a three-year term on the Board of Directors of SampleCon. She holds a Ph.D. and Masters in Experimental Social Psychology from the University of Kentucky, and a B.A. in Psychology and Advertising from the Ohio State University.