Head of JDE US Consumer Insights

JDE Peet's

Sarah Snudden is fueled by a deep curiosity about why people do what they do, so consumer insights was a natural fit. She’s worked on many brands and products—making her way from dirty laundry, trash bags and toilet cleaners into a well-caffeinated but softer life in premium coffee and tea. No matter what the brand is, innovation and brand building are favorite parts of her work. She’s also an insight innovation enthusiast, who has a long track record of working with new and emerging insights tools and solutions.