Research Director

Quest Mindshare

As Quest Mindshare's chief research expert and sometime storyteller, Scott has enjoyed 40 years as a market research professional. Alongside his MR career, Scott has taught research topics at a university and graduate school level for 22 of those years, notably for UC Berkeley ad Michigan State's Masters in MR program. Passionate about delivering practical insights, Scott's presentations focus on sharing actionable knowledge for enhancing research performance. His current focus lies in how technology can advance and improve data collection, with a goal to guide practitioners and stakeholders to evolve for greater success. If you have time to listen, ask him about his vintage BMWs and raising mini-pigs.