Senior Director of Research Strategy

Insights Association

Shannon Danzy is the Senior Director of Research Strategy at Insights Association, a trade group for the U.S. insights and analytics industry. In this role, she leads research on research and benchmarking efforts on topics such as data quality, inclusive research methods and industry trends. Shannon has held senior positions as a brand researcher and market researcher at marketing agencies and nonprofits at RALLY, MediaCom and the Partnership for a Drug-Free America and her own consultancy.