CEO

Jade Kite

Sidi Lemine has been shaping brand strategy for global category leaders for the last 20 years. He excels at finding competitive advantage from deep, empathic insights. Having studied AI at university in 2003, has started Jade Kite in 2019 with the specific aim of using AI to get to deeper insights and more powerful strategy. He now sits on the AI governance board of a number of companies and professional associations, and strongly believes in a future where technology brings us closer together and makes our work more human and more enjoyable.