Principal

Outside Insights

Suann most recently led Insights for the powerhouse portfolio of sleep brands including Serta, Beautyrest, Beautysleep, Simmons and Tuft & Needle. Her superpower is candor and she is passionate about ensuring that customer-centricity steers commercial decision-making. Driven to inspire teams to develop high-impact solutions that solve customer challenges through a systems approach to insights, foresight, analytical reasoning and creativity, she credits the University of Georgia’s Masters of Marketing Research program for launching her on a 20+ year career in strategic insights.