Product Innovation Director

Welch's

Tammy Butterworth is the Innovation Director at Welch's, where she leads strategic technical foresight and new product innovation initiatives. With a robust background spanning product development, strategy, and marketing, Tammy has held pivotal roles at industry giants such as Mars and PepsiCo. Her passion for innovation extends to fostering collaborations with entrepreneurial startups in the food and beverage sector, aiming to bridge the scale gap between large corporations and emerging enterprises. Tammy's dedication to the future of the food industry is evident in her active participation in conferences and events where she shares her insights on aligning innovation with business strategy and the importance of a 'rogue mindset' in driving transformational change.​ Outside of work Tammy is a well known fan of chocolate- even going so far as to author a book on the topic- The Chocoholics Handbook.