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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
September 20, 2021
5 Keys to Success for Market Research
In the traditional research discipline, there has been a reluctance to evolve quickly. We have fallen further behind from our respondents and marketplaces, so it is critical that we seize this opportunity, remove barriers to change, and move the industry forward, faster.
The market research industry is at a crossroads, ready to solve critical challenges and move forward. Some current issues include:
- The demand for survey respondents for online panels surpasses the supply
- Consumers want to participate in market research differently than before
- Customers have data privacy concerns
However, change takes time, resources, and a shift in mindset. There are 5 key considerations for market researchers to stay competitive and succeed in today’s marketplace.
What are these keys to market research success?
View the recording to learn:
- What’s driving change in the market research industry
- The 5 secrets to success for market researchers and how to stay competitive
- How to unlock growth opportunities for your career and your business
Speaker:
Nancy Brigham, VP & Head of Research Science
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Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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