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The market research industry is at a crossroad, ready to solve critical challenges and move forward. Some current issues include:
The demand for survey respondents for online panels surpasses the supply
Consumers want to participate in market research differently than before
Customers have data privacy concerns
However, change takes time, resources, and a shift in mindset. There are 5 key considerations for market researchers to stay competitive and succeed in today’s marketplace.
What are these keys to market research success?
View the recording to learn:
What’s driving change in the market research industry
The 5 secrets to success for market researchers and how to stay competitive
How to unlock growth opportunities for your career and your business
Speakers:
Nancy Brigham, VP & Head of Research Science
Dr. Nancy Brigham is VP & Head of Research at Dynata. She holds a Ph.D. and Masters in Experimental Social Psychology from the University of Kentucky, and a B.A. in Psychology and Advertising from the Ohio State University.
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