Is London now the world’s capital for Market Research? Come and find out for yourself.

By Stewart Tippler 

With Brexit’s immediate and continual impact on the value of Sterling, the US Dollar and EURO have become much stronger in comparison. The UK has always been the second market globally (after the US) for market research and insight, but with the collapse of the £ it’s now looking like an even more attractive proposition. The skills and experience is in London, in particular for international research, but in a language you speak and now at knock-down prices to non-Brits!

So, it’s never been a better time to travel to London to take full advantage of leading agencies and suppliers covering the best in research, insight and data analysis. What is more, the UK’s largest market research event, The Insight Show, is celebrating 20 years on March 8-9, 2017 in London.

The show has two days packed with thought-provoking content, an exhibition showcasing more than 100 leading suppliers, 50 sessions of live content, and lots of networking – all free of charge!

On Day 1, the Show will open with a CEO debate on the big issues and latest trends affecting the industry, including Ipsos Mori’s Ben Page, Kantar’s Bart Michels and Flamingo’s Kirsty Fuller. Day 2 will include a panel debate involving some of the best young minds in the industry as well as an International Stage showcasing research studies from around the world.
The larger Headline Stage features the ten winning papers from the Insight Show’s call for papers. The International Stage, in partnership with ESOMAR, will feature speakers from around the globe to offer unique perspectives into how research is being delivered across countries. At the end of the second day, Strive Insight will present their Best Paper Winner from ESOMAR’s 2016 Congress: ‘Pushing the frontiers of the eyewear business.’

These two new stages help make up a total of four stages spread over the two days. The Showcase Stage is anticipated to be another big hit, with supplier presentations covering the latest topics, themes and case studies across multiple areas of research and insight. Finally, the client only AURA conference offers high-level engaging content exclusive to AURA’s corporate researcher members.

Of course, it wouldn’t be the biggest market research event in the UK without some decent networking. So, there are several opportunities to chat with industry experts, whether it’s during the Research Club Party on the first night, or the multiple happy hours at the venue in Olympia.

In addition to free entry to the Insight Show, you’ll also get entry to MWLive, located right next door. Learn more about who is attending and review the content line-up by visiting www.insightshow.co.uk.

Oh, and while you’re over there, take advantage of the new currency exchange rate to see London’s most sought after attractions for less than ever before!