ceo series
Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro
20+ min read
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO
20+ min read
For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Peter Hartzbech, Founder & CEO of iMotions
20+ min read
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Alex Hunt and Crispin Beale of Behaviorally
18 min read
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with StJohn Deakins, Founder and CEO of CitizenME
20+ min read
The personal data economy shift and what it means for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Nacho Racca
20+ min read
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
1 min read
A discussion on panel sample with market research industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Dan Womack
16 min read
A discussion on career changes and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with John Dick, Founder and CEO of CivicScience
20+ min read
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Craig Stevens, CEO of CoolTool
20+ min read
Building businesses from start-up to growth phase.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour
20+ min read
Adopt the form factor of mobile to ensure questions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
NewtonX’s Sascha Eder On Using AI For Custom Recruiting
20+ min read
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Ambika McGee Shoots for the Future
20+ min read
How Ambika started her consultancy the year the world collapsed.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview With Adriana Rocha
12 min read
“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Carol Fitzgerald Tells Us What’s Next
14 min read
“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Sit Down With Rebecca Brooks
13 min read
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Nikki Lavoie, CEO of MindSpark Research International
20+ min read
Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy
16 min read
Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Kristin Luck
17 min read
Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview With Steve King of Black Swan Data
3 min read
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview With Juan José Mora of Atlantia Search
11 min read
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview With James Turner of Delineate
3 min read
How delineate has been able to thrive by offering clients what bigger firms can’t.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 18
20+ min read
What the insights industry might look like in the months ahead.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 17
20+ min read
Where the future whitespace may be for insights buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 16
20+ min read
Addressing the need to do more, with less.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 15
20+ min read
Embracing the uncertainty of COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 13
20+ min read
Living in extremes, diversity in the industry, and growth despite continued uncertainty and challenges in the world.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 12
20+ min read
Digitization is here to stay.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 11
20+ min read
What re-opening looks like for market researchers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 10
20+ min read
Business begins to see an uptick, as quarantining slowly fades out.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed
2 min read
A look back on past editions of the Insights Leaders Webcast.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Andrew Appel of IRI
3 min read
Insight into in-store data and insights, and the changing landscape of retail.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 9
20+ min read
See how COVID-19 has created an environment for positive disruption.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 8
20+ min read
Only empathetic, flexible, and agile leaders will make it through COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 7
20+ min read
How innovation happens in a pandemic, where clients are spending, and what areas are growing the fastest.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Crisis Response with Dan Fitzgerald of InCrowd
5 min read
A view into insights from the healthcare industry during COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 6
20+ min read
The stability in the uncertainty brought on by COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 5
20+ min read
DIY tools rise in popularity as COVID-19 causes rapid changes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 4
20+ min read
Unraveling how COVID-19 will create a new normal moving forward.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 3
20+ min read
The importance of humanity during the COVID-19 pandemic.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIeX Europe Competition Winner Phebi – AI Powers Voice Analytics For Insights
4 min read
Interview with Mike Page, CEO of Phebi.AI.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 2
20+ min read
Insights on the impact of COVID-19, from industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 1
20+ min read
Your guide to navigating COVID-19 from MRX pros.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Response with Shane Skillen of Hotspex
1 min read
An in-depth interview on leadership in times of crisis.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Merrill Dubrow of M/A/R/C Research On Leadership Challenges During COVID-19
2 min read
A word on the changing Insights landscape in the wake of COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What's Next in the Insights Industry with Alex Hunt, CEO of PRS IN VIVO
5 min read
A look into what the insights industry can expect in 2020.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with David Roberts, CEO of SurveyGizmo
5 min read
An insider look into the C-Suite of SurveyGizmo.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series: Interview with Frederic-Charles Petit, CEO of Toluna
4 min read
Expert advice and insight into the future of mrx.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Happy Retirement – An Interview with our Editor, Larry Friedman Ph.D.
2 min read
See what an industry expert has to say about the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series: Market Leaders Deep Dive – Interview with Dynata’s Gary Laben
4 min read
An in-depth interview, covering the future of the insights industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook