Archive: coke

Segments are Convenient. They're Also Wrong.
Behavioral Insights Academy

Segments are Convenient. They're Also Wrong.

How neuroscience exposes the limits of demographic thinking in advertising.

Thomas Ramsøy

Thomas Ramsøy

CEO & Chief Science Officer at Neurons

April 17, 2026

Read article

Coke vs Pepsi: Modern Day Cola Wars
Brand Strategy

Coke vs Pepsi: Modern Day Cola Wars

It’s 2021 and the Cola Wars are back!

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

February 8, 2021

Read article

Sign Up for Updates

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

Your guide for all things market research, Insights, and analytics

For Suppliers

Marketing Services

Privacy policy

Cookie policy

Terms of use

Copyright © 2026 New York AMA Communication Services, Inc.
All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752