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Greenbook’s Chief Revenue Officer

Archive: Logit Group

The Shifting Landscape of Market Research Skills

GRIT

The Shifting Landscape of Market Research Skills

As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to ...

Steve Male

VP Innovation & Strategic Partnerships at The Logit Group

October 9, 2023

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Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...

Sam Pisani

Managing Partner at The Logit Group

August 3, 2022

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