Logit Group
GRIT
The Shifting Landscape of Market Research Skills
2 min read
As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to ...
Steve Male
VP Innovation & Strategic Partnerships at The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
2 min read
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group