Archive: Logit Group
GRIT
The Shifting Landscape of Market Research Skills
As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to ...
Steve Male
VP Innovation & Strategic Partnerships at The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group