microsoft
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
Karen Lynch
Chief Programming Officer at Greenbook
The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List
10 min read
The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIeX North America – the SXSW of Market Research?
4 min read
Our biggest IIeX North America yet, and there’s still so much more to come.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights
3 min read
Voxpopme helped Microsoft identify personalities that would resonate with customers
Dave Carruthers
Founder & CEO at Voxpopme
What Is Microsoft Up To With Their New Video Testing Offering?
4 min read
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Microsoft’’s Pulse Ushers In The Research Tech Integration Era
7 min read
Real-Time Customer Engagement, Research & Insights Service Now Integrates with Multiple Products Across Microsoft.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future
10 min read
Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#IIeX: Inspiration for Disruptive Innovation
2 min read
Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.
Dana Stanley
Chief Revenue Officer at Greenbook
Transparency In How Technology Companies Approach Market Research
3 min read
Transparency in how technology companies approach MR will be much less than you are accustomed to.
Jason Anderson
Owner at Datagame
Google Bowls a Googly
3 min read
So Google is a Phone manufacturer too. How does that change the game?
Navin Williams
The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean
3 min read
What the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype mean for the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”
3 min read
A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger...
Navin Williams
TMRE 2010: Evolve or Go Extinct
4 min read
by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...
Bill Weylock