Unlocking Qualitative Insights with Dynamic Role Play

Ethnographic research is ideal for accessing real-world insights, but what do you do when there are privacy, ethical, or regulatory concerns? 

One solution is dynamic role-play, a qualitative methodology that simulates conversations when true immersion is not an option. Through examining language, tone of voice, body language, and eye-tracking, you can generate rich insights to understand how your audience thinks.  

So how can you utilize dynamic role-play to yield meaningful insights? 

 View the recording, you will learn: 

1. How to access real-world insights when privacy, ethical or regulatory concerns rule out ethnographic research
2. How top companies use dynamic role-play to generate meaningful conversations with customers 
3. How you can influence outcomes by uncovering bias, stumbling blocks, and key decision-making factors 

Speakers:    

Caroline Brennan, Vice President, Life Sciences, Escalent

Jagan Choudhary, Business Insight Lead, AstraZeneca

Heather Mitchell, Senior Director, Qualitative, Escalent

Brian Shaw, Senior Vice President, Head of Wealth Management Marketing Research & Insights, Bank of America