Global insight technology provider Cint has made two new appointments to accelerate its continued global expansion. Greg Dunbar joins Cint as Vice President of Sales, EMEA, and Dag Magni as Chief Financial Officer (CFO). Both come with a wealth of technology industry experience which will underpin the next phase of the company’s rapid growth, launching innovative, industry-leading products to transform the MR data and insights sector.

Greg joins Cint from CloudSense, a Salesforce implementation partner and cloud software vendor (SaaS), where he ran the global sales operation. Prior to CloudSense Greg spent 18 years in media, most recently on the Advertising Board at Time Inc. UK where his role encompassed sales, ad operations and insight. In addition, Greg led and supported a number of technology, digital, and data transformation projects at Time Inc. as the company embraced the digital revolution.

Greg said: “It is a very exciting time to join Cint. The company has already established itself as a global leader driving insight automation and efficiencies for its customers on the back of the world’s biggest exchange for research panel sample. However, with the recent release of our mobile product OpinionAPP and the forthcoming launch of our real-time-insights solution, the opportunity for future growth is vast. Mobile is still a relatively under-served channel for the MR industry despite massive consumer adoption, and our new solutions will give our customers the ability to join insight to cross-channel data which is frankly game changing.

“Cint is a friendly disrupter in a rapidly changing marketplace and I’m looking forward to helping us continue to pioneer next generation insight technologies and help our customers evolve to capitalise on it,” he added.

Dag Magni brings with him 20 years’ experience within the finance, technology and accounting sector working for companies including PWC, American Express and Investor AB. Most recently Dag was CFO of CameronTec, a global leader in electronic financial trading solutions. CameronTec is owned by Nordic Capital, who acquired Cint in February 2016.

Dag said: “Cint is a well-established business with a great team, uniquely positioned for another phase of significant growth. Nordic capital and the Cint leadership team have ambitious plans for the business, which will require a focus on our back office and operational infrastructure to enable us to scale up. We are anticipating high growth and some unique strategic opportunities in the coming months, so it is a great time to come on board.”

Richard Thornton, Chief Commercial Officer, said: “These senior appointments align with the company vision which our new owners Nordic Capital have invested in, to be the number one global insight trading platform. The added wealth of tech knowledge and expertise will complement our existing team as we begin the next chapter of innovation and growth, joining the dots between profiling, behavioural and user experience data, and become recognised as the leading global data and insights monetization hub.”

For further information, please contact Gina Tunley at [email protected] / +44 (0) 1858 411 600.

About Cint
Cint is the world’s leading insight trading platform, enabling customers to directly access consumer panels with deep profiling, efficiently and at scale. Customers can self-serve and deliver research campaigns through AccessPro, collect insights in real time, and manage their own panels using Engage. Cint’s insight exchange reaches over 19 million people in 65 countries, recruited through over 1500 panel owners such as media owners and publishers, market research agencies, and non-profits.

Cint’s Real Time Insight exchange platform, OpinionHUB, is a fully transparent insight marketplace bringing together questions and answers from all around the world. In March 2016 Cint launched OpinionApp, the world’s first mobile-native insight exchange enabling consumers to engage with panel owners whilst on the move.

Cint is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific. Cint is majority owned by Nordic Capital Fund VIII.

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